Monday, July 15, 2013

The TRAP!!! - Who is falling into who's trap?

Now a days #MSM (the sweetest name given by Social media to them is #PaidMedia) is restlessly trying to cash in on Narendra Modi's each and every comment. Nowadays Media is hitting hard its viewers to believe Modi is communal, Congress is secular, Modi is anti Muslim, Congress is for all, Modi's development facts are totally fake and the list goes on. The media for now stopped at making a statement 'Modi is falling in the trap made by Congress'. If you gone through prime time debate on @HeadlinesToday (on 15thJuly13) by @rahulkanwal(Twitter handle of Rahul KanwalManaging Editor of the Indian news channel Headlines Today)  you may easily understand what I'm discussing about.

I said paid media as the media leaves no hint to believe it is unbiased.... 
There is no point in attacking a party which is already in opposition if the media is not paid.... I need not to explain the ways of payment..  
There is no point in targeting one person who was backed by 36% of Indians constantly..... if not paid.... 
There is need to attack ruling party to balance the democracy if not paid by ruling party. 
Media would have favoured common man if it is not paid. 
Media would have harped on rising prices if not paid or not given content to advertise. 
Media is numb on various scams of congress as it was paid to not open its mouth. 
Media is silence on silence of our PM on its prime shows- doesn't it shows the media is paid?
There are several of these instances everyone knows who closely follow all the news papers and channels...

MSM is not dumb to give direct hints that it is paid. It shows few anti Gvt. shows to its audience as the cat in well known story of 'Cat drinks milk with closed eyes and thinks nobody sees it'. Media may be dumb to know that its audience are no longer dumbos like its pet Yuvraj. It is better if media soon realise its days are numbered. So that it can take midcourse correction. Otherwise it will see its death with its own eyes.

Comes to trap... Modi and his highly educated strategic team is very well aware of the Media's situation. If One man's simple words making ripples across the ocean of media, which deeply hates that man and his rise.... Is it falling into trap? If one man is occupying more than half of entire news spectrum... is it a trap of media or its a trap to media? If a man occupies TIMEs cover page twice in less than two years.... is it media trap or congress trap?

Growth or evolution is required. If one keep on concentrating earning money it is not called an evolution. If a news channel keep on improving its TRPs unscientifically- its not sustainable growth. Media... You need to think. You need to allow new water to come in. You need to allow feedback to you and learn to respect feedback.

Modi is having a well planned strategy, which MSM's intelligent desi paid journos unable to grasp it. Modi is making his rivals too a part of his campaign. If he talk simple without adding 'puppy' or 'veil'- the area of spread for those comments will be minimal. But with addition of those small words- see the widespread advertisement for his comments. Modi knows how to use brainless Congress and its paid media. The spread of his message is multiplied with small additions and very well analysed analogies . Readers are best able to deside.... Whether Modi is falling pray for Congress strategy or Congress dumbos & journos are falling for Modi's strategy?  

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